Pelion, S.C: The second annual National Kale day is upon us and this year WP Rawl has partnered with the movement in a continued effort to promote the kale category.
Launched in 2013 by Dr. Drew Ramsey and Chef Jennifer Iserloh, National Kale Day is always held on the first Wednesday in October. It promotes kale’s incredible health benefits, celebrates kale’s culinary versatility and promotes eating, growing and sharing kale throughout America while supporting the efforts of kale farmers.
This year, National Kale Day has partnered with various companies including WP Rawl with the goal of raising more awareness for the already popular leafy green. Together, National Kale Day and WP Rawl will share new recipes through a National Kale Day-Kale Up! eCookbook available on WP Rawl’s Facebook page, as well as how-to videos and even a “What Kind of Kale Are You?” quiz. Retailers were also included in the awareness campaign with access to ad slicks and POS materials to promote the event.
WP Rawl will be featured at three National Kale Day events on Wednesday, including their flagship event in New York where over two hundred attendees will revel in a Raw Kale Tasting Bar at American Flatbread in the city. In Atlanta, Queen of Kale will celebrate with a tasting party and live event from 4 to 8 pm at Om Point Yoga/City of Life Café where attendees will get to try their own kale fare, including the popular Nature’s Greens Tangy Citrus Kale Yeah! Salad. Additionally, more than 300 school children in Hickory, NC will celebrate with free kale samples courtesy of WP Rawl and Nature’s Greens.
“As we head into our busy season this month, we are very happy to kick it off as a sponsor of National Kale Day,” said Ashley Rawl, vice president of marketing, sales and product development at WP Rawl. “We are committed to growing the kale category in various ways and we believe this partnership is a great way to increase the visibility, and ultimately consumption of kale.”
Consumers can follow the National Kale Day buzz by following #KaleDay2014 and #NaturesGreens on social media.
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm which has grown to become a grower/shipper/processor, specializing in year round bulk and value-added leafy greens and vegetables in the Rawl®, Nature’s Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company will celebrate its 90th anniversary.
About National Kale Day
National Kale Day is a grassroots movement of passionate kale supporters and an unofficially recognized celebration on the first Wednesday of October. It aims to showcase the health benefits and versatility of Kale and promote healthy eating. To learn more about National Kale Day visit www.nationalkaleday.org.
Source: WP Rawl