NEW KENSINGTON, PA – Yerecic Label, a label printer to the perishables industry, is launching a new line of labels to help shoppers utilize produce in their slow cooker meal preparation.
Over the last few years slow cookers have revived in popularity. Slow cookers help consumers create flavorful and appetizing dinners with little time spent in the kitchen which is important to today’s consumers. The Great for the Slow Cooker labels help produce departments provide consumers with recipe ideas they want while driving sales on a variety of produce items.
“We are always looking for ways that our labels can help make produce consumption and preparation easy for consumers,” said Yerecic Label President Art Yerecic. “Slow Cookers are a great way to bring out the flavor of your favorite produce and make an easy, healthy meal.
How do the labels work?
The slow cooker shape of the label and LabelBling™ sparkle ink effects entice consumers to learn more about the produce and how they can utilize it.
In addition, the label delivers useful information through its multilayer construction. The front of the label invites you to peel open the label for recipe ideas. The inside of the label delivers a large variety of slow cooker recipes by scanning a QR code that drives you to Taste of Home™. The inside of the label also features a brief list of the items, such as potatoes, carrots, celery, that are "Great for the Slow Cooker” along with general slow cooking tips.
Why the Slow Cooker?
“According to a NPD study, over 83% of Americans have at least one slow cooker at home already,” said Yerecic Label VP of Sales and Marketing Rich Thoma. “Slow cooking is a great way to pull all of the delicious flavor from produce items while keeping dinner easy, healthy and affordable.”
There are cookbooks being released recently that are solely dedicated to slow cooker recipes, not to mention websites and blogs. Today's consumers are looking for just what the slow cooker offers; value and convenience.
About Yerecic Label
Yerecic Label is located in the Westmoreland Business and Research Park in New Kensington, PA in a facility designed for cellular lean manufacturing. With our Esko Graphics HD and DuPont FAST pre-press/plate system delivering magazine quality images, the possibilities of what Yerecic Label can help you accomplish are endless. To learn more, visit www.YLfresh.com
Source: Yerecic Label