Associated Wholesale Grocers and ProfitTrax Partner to Grow Retailer Profit

Associated Wholesale Grocers (AWG) and ProfitTrax have announced a partnership to help AWG retailers reduce shrink loss. By using the ProfitTrax Augmented Intelligence Solution and the Training in proven Best Practices retailers can reduce operational shrink loss, reduce out of stocks, and improve their gross margins.    

“We are excited to partner with ProfitTrax to help our member retailers grow store profits by reducing the expense of shrink loss”, said Jeff Pedersen, EVP, chief sales and support officer for AWG. “ProfitTrax is more than just another data capture and reporting tool. It’s a true profit improvement solution for operations, merchandising and loss prevention.  This solution is another great example of AWG fulfilling our mission statement of providing our member-retailers all the tools, products, and services they need to compete favorably in all markets served. We are committed to making independent retail grocers successful.”   ProfitTrax is very user-friendly and the system includes training to help retailers increase gross margins.

ProfitTrax was developed to simplify operations and focus store teams and supervisors on the vital factors that result in profit optimization. By consolidating data from various data feeds around the store into an all-in-one solution and dynamic StoreWalk toolkit, called ProfitWalk users at all levels of the enterprise are empowered and alerted every day to sales and profit improvement opportunities. The ProfitTrax Augmented Intelligence combines data analysis and human experience to determine the operational and behavioral causes of sales and shrink loss and prescribe specific practices to improve sales and reduce shrink.    

“We have seen excellent results by using the ProfitTrax system”, said Scott Bayne, VP of sales and merchandising at Ball’s Food Stores. “We have always had tons of data, but with ProfitTrax our sales and grosses are up, and the ProfitTrax TEAM-UP process has our operations and merchandising teams working together to optimize inventory productivity, freshness and profit.”

The ProfitTrax Solution includes analysis for the top selling items, top known loss items, out of stocks, missed sales, unique variety analysis and cashier performance alerts for each store and department. “We are very excited to partner with AWG to offer its retailers new ways to grow sales and reduce shrink”, said Larry Miller, President of ProfitTrax. “By simultaneously growing sales and focusing on consistent best practice execution we have proven that stores can add significant profit to their bottom line.” 


Associated Wholesale Grocers, Inc. (AWG) is the nations’ largest cooperative food wholesaler to independently owned supermarkets, serving over 1,000 member companies and over 3,800 locations throughout 36 states from 8 full-line wholesale Divisions.  The consolidated run-rate sales for AWG are approximately $9.7 billion. In addition to its’ cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, print and digital marketing services, and health and beauty care, general merchandise, specialty/international foods and pharmaceutical products. For more information, visit or follow @AWGCorporate on Twitter. 


ProfitTrax is the flagship Augmented Intelligence / BI Profit Improvement and Best Practices

Training Solution created by Smart Retail Solutions. ProfitTrax is a cloud-based, SaaS, Enterprise Business Intelligence solution that guarantees to simplify store operations and loss prevention practices, improve sales, reduce shrink loss and improve gross margin for sustainable store profit improvement. For more information, please visit: or call (602) 448-8500.