Irvine, CA — According to the California Avocado Commission Consumer Segmentation Study, the top reason for avocado purchases is taste. Since 89% of study respondents preferred U.S. grown produce and 84% based purchases on taste, it stands to reason that Fresh California Avocados offer operators a popular, value-added ingredient with significant customer appeal (62% of survey respondents are more likely to order a dish that contains avocados).*
At Bru’s Wiffle (Santa Monica, CA), owner Ebru Caplan uses Fresh California Avocado to enhance her menu signature: Bru’s Crispy Chicken Salad with California Avocados. Likewise, Chef Bob Cina capitalizes on Fresh California Avocado popularity in his Tempura California Avocado with Jalapeno-Lime Aioli at Ironside (San Francisco, CA).
Visit CaliforniaAvocado.com/Foodservice to browse CAC’s foodservice recipe database for recipes with Fresh California Avocado appeal, and visit the CaliforniaAvocado.com/california-avocado-restaurant-locator for updates on chain restaurant menus featuring Fresh California Avocados in season. Also on the site, these helpful resources help optimize Fresh California Avocado usage: nutrition, selection, storage and handling information. Complete the POS order form to receive The Magic of California Avocados recipe booklet, or call 800-370-3782.
* CA Walker Research Solutions, August 2011.
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California avocado industry. For information about California avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.
Source: California Avocado Commission