STILLWATER, Minn.– As quickly as Minnesota food banks and local food pantries can line their shelves with essentials, the product disappears almost overnight. It is estimated that 1 in 10 Minnesotans suffers from food insecurity. The need for families to secure food is urgent as more Americans are dealing with long term unemployment and many are discovering the few dollars they do have goes only so far leaving no room to purchase such basics as bread, milk or fruit.
Committed to supporting the ongoing fight against hunger within the state, Cub FOODS, KSTP-TV, Malt-O-Meal and Dr Pepper Snapple Group are partnering to sponsor the Hunger Action Month food drive under the banner “Give a Little, Feed a Lot” during the month of September at all Cub FOODS stores in Minnesota. All proceeds will go to Second Harvest Heartland and Minnesota’s Feeding America Food Banks, including Channel One Food Bank and Food Shelf, Second Harvest Northern Lakes Food Bank and Second Harvest North Central Food Bank.
Cub FOODS customers can support the cause in two easy ways: by purchasing a Community Cupboard Bag that is already filled with a complete meal or any dry packaged food and placing it in the specially marked donation bins in the store, or by making a cash donation at the checkout register. The Cub Community Cupboard Bags will benefit local food shelves. The customer cash donations will go to Second Harvest Heartland. Together, the campaign aims to raise $300,000 and 2.1 million meals.
Helping Fight Hunger One Bowl at a Time
The Malt-O-Meal Company is also offering breakfast lovers a unique opportunity to stock up on their favorite cereal while making a donation during Hunger Action Month. Throughout September, customers can look for special 2 for $5 pricing on select Malt-O-Meal® cereals and 4 for $5 on Better Oats® brand instant oatmeal. For every Malt-O-Meal brand cereal or Better Oats brand instant oatmeal purchased during Hunger Action Month, the Malt-O-Meal Company will make a food donation, with a goal to donate one million servings of breakfast to families in Minnesota.
Snapple and Maroon 5 Release “Tea Will be Loved” Iced Tea to Benefit Feeding America
Snapple® and Grammy-award winning pop-rock band Maroon 5 have partnered to launch “Tea Will Be Loved” – a delicious blend of healthy green tea and tasty black tea with notes of pomegranate and berries. Tea Will Be Loved will benefit Feeding America by helping to provide 1,750,000 meals to those in need. As part of the partnership, Snapple and Maroon 5 will donate $50,000 to Feeding America during the Minnesota State Fair.
“We’re so thankful to partners like Cub FOODS, Snapple, Malt-O-Meal and KSTP-TV for their efforts toward a Minnesota free from hunger,” said Rob Zeaske, executive director of Second Harvest Heartland. “So many of our neighbors are facing difficult choices today… choices between food and other necessities like utilities or medication. Partnerships are a crucial component of our mission and we’re sincerely grateful to the aforementioned partners for the support of our work during Hunger Action Month.”
“No doubt, too many Minnesota residents continue to struggle when it comes to placing three square meals on the family table,” emphasized Cub FOODS President Keith Wyche. “We too are thankful for the partnerships that we share with these food and beverage companies, and media outlets such as KSTP-TV because it gives us the opportunity to bring awareness to the gravity of the situation and to take action.”
For more information concerning the “Give a Little, Feed a Lot” food drive co-sponsored by Cub FOODS, KSTP-TV, Malt-O-Meal and the Dr Pepper Snapple Group, contact Miguel Alba of Cub FOODS at 847-644-4410.
About Cub FOODS:
Cub FOODS provides consumers with the freshest produce, widest selection and greatest value available today. In addition to innovative natural, ethnic and certified organic food sections, Cub stores offer shoppers added conveniences, such as in-store pharmacy and banking. Cub FOODS was established in 1968 as one of the nation’s first discount grocery stores. The organization was purchased in 1980 by SUPERVALU and currently operates 69 stores in Minnesota, Wisconsin and Illinois.
About Second Harvest Heartland:
Second Harvest Heartland, the Upper Midwest’s largest hunger-relief organization, works to reinvent hunger relief through leadership and innovation as to help those who are hungry today and provide the means for those who are hungry to be fed tomorrow. Pioneering partnerships and programs have paved the way for Second Harvest Heartland to distribute 60 million pounds of food annually to hungry seniors, families and children through nearly 1,000 non-profit member agencies and programs serving 59 counties in Minnesota and western Wisconsin. For more information, visit www.2harvest.org or call 651-484-5117.
About Malt-O-Meal:
The Malt-O-Meal Company, headquartered in Minneapolis, MN, is the largest family owned cereal company in the U.S. The company has delivered quality and service since 1919, and manufactures many varieties of oatmeal, family-favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Malt-O-Meal brand cold cereal and Better Oats instant oatmeal are produced by the parent company. Dedicated to providing families access to better breakfasts at better prices, Malt-O-Meal is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. The company operates production facilities in Minnesota, Utah, Iowa, and North Carolina and distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania. For more information about Malt-O-Meal please visit www.Malt-O-Meal.com, www.BagTheBox.com or www.BetterOats.com.
About Snapple:
Snapple, a brand of Dr. Pepper Snapple Group (NYSE:DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or www.drpeppersnapple.com.
Source: Cub FOODS