Dynamic Pricing Could be Coming to a Supermarket Near You

When we think of dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to supermarkets.

More and more, the things we buy are being priced by algorithms. From airline tickets to Uber rides, prices change and your milk might be next. Amanda Aronczyk of NPR’s Planet Money takes us to a store with dynamic pricing.

Partap Sandhu is the head of pricing at a major Norwegian supermarket called REMA 1000. With a tap, he can change the price of any one of thousands of grocery items. REMA has been using dynamic pricing for more than a decade. At the moment, Partap is walking quickly towards the canned food aisle.

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