Fire Within Workshop Shares The 'Secret Sauce' For Wood-Fired Pizza Catering

On April 17, Fire Within will conduct its 28th workshop aimed at providing its participants with all the information they need to start their own mobile wood-fired pizza oven catering company. From the basics of operating the company’s mobile wood-fired ovens and baking the perfect pizza pie, to locating the proper equipment and leveraging effective marketing strategies, the Fire Within workshop includes everything entrepreneurial pizza-lovers and foodies need to succeed in this exciting and increasingly not-so-niche industry.

Based on the company’s authoritative manual, “Rolling in the Dough,” the workshop, to be held at the Omni Interlocken Resort in Broomfield, is more than just a three-day seminar. Rather, as Fire Within President Ajith Dharma explains, the workshop represents “the coming together of a community of prospective, successful, and up-and-coming pizza entrepreneurs sharing their best practices, reviewing lessons learned from past mistakes, and showing off their recipes to one another.” 

Along with hands-on training in the operation of the ovens, workshop participants will also learn how to use the ovens to prepare not just pizza, but appetizers, breakfast sandwiches, poultry, meat, bread, and more. Participants leave the workshop with everything they need to run a successful business, from catering and farmers’ markets to festivals, retail, and beyond.

The foundation of the workshop, and the success its past participants have enjoyed, is Fire Within’s innovative mobile wood-fired pizza oven. These wood-fired ovens, the best-selling oven of their kind since 2006, are not all that budding Pizzaiolos receive when they decide to enter the pizza catering business. “We are selling a business model, a lifestyle, a dream – not just a mobile pizza oven,” says Dharma. “The entrepreneurs who buy our wood-fired ovens learn how to turn their passion for pizza into a long-lasting and rewarding career.”

Between the large and growing community of businessmen and women who have launched their own businesses to the five annual workshops hosted by Fire Within, prospective caterers and mobile restaurateurs have numerous opportunities to learn from their peers and gain the knowledge and insight they need to succeed.

“We’d never have guessed that the Fire Within Workshop would be so valuable to us, since we were already owner operators of a successful food service business,” says Kathy Hester, who, with husband Tom, owns the Bake House, an artisan bread shop based in Las Cruces, New Mexico. “Not only did we learn about the endless ways to use a Fire Within wood fired oven for pizza and other culinary delights, but to be able to learn from a community that was already successfully doing it was priceless.”

With an estimated more than three million food trucks operating in the United States and the country’s growing appetite for the variety of cuisines, Fire Within expects demand for its mobile wood-fired ovens and workshops to continue apace. And while the entrepreneurs using Fire Within’s ovens have succeeded in no small part due to their distinct circumstances, recipes, and personal determination, the company’s workshops will impart participants with some of the “secret sauce” that will soon see them rolling in the dough as well.

Workshop Details:

Getting Started With Your Own Wood-Fired Oven Catering Business 

Friday, April 17, 2015 at 5:00 PM – Monday, April 20, 2015 at 12:00 PM (MDT)

Venue: Omni Interlocken Hotel

500 Interlocken Boulevard, Broomfield, CO 80021

For workshop pricing and availability, please go to:

About Fire Within

Fire Within manufactures and sells the nation’s leading mobile, wood-fired pizza ovens to catering companies, restaurants, small business owners, and entrepreneurs. Fire Within hosts five annual workshops that, together with providing a proven business plan, give participants hands-on instruction in working the ovens and preparing delicious pizza and other food items. With more than 400 ovens operating across the nation and internationally, the Fire Within community continues to provide food-loving entrepreneurs with the guidance and resources necessary to run a successful independent business. Owners of Fire Within mobile pizza ovens can be found providing tasty meals at scores of locations: from restaurants, farmers’ markets, and brew pubs, to weddings, picnics, parties, and everywhere in between.  

For more information or to register for an upcoming Fire Within Workshop, please go to  or call 888-878-7565

Source: Fire Within