Wegmans will soon open a new supermarket on Route 9 in Chestnut Hill, roughly five minutes from Andrian Shapiro’s ethnic grocery store, Baza Gourmet Foods and Spirits.
And Shapiro says he is ready to take on the giant new competitor.
The owner of the independent grocery store has a plan to defend his local market share from the popular Rochester, N.Y., chain. He secured a liquor license months ago. Now he is dropping prices on produce and increasing his marketing budget in preparation for Wegmans’ arrival.
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“They aren’t going to put us out of business,” Shapiro said. “We’ll fight for every customer.”
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