For McDonald's (MCD), the Mighty Wings have gone to the bargain bin, relatively speaking.
After tepid sales during a promotion late last year left the company with what The Wall Street Journal reported was 10 million pounds of unsold wings, the restaurant operator is back with a pricing cut that's meant to remove the excess.
The Oak Brook, Ill., company is touting its plan to sell five wings for $3, a sizable discount from the initial pricing, which had each wing going for about $1. Previously, a customer could expect to pay $2.99, or perhaps even above that depending on the location in the country, for a trio of wings. Now, McDonald's has effectively lowered the per-wing outlay by 40% to 60 cents.
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