Meijer’s New Approach Focuses On Groceries, Niches

Known for selling everything from patio furniture to blue jeans, supersized Meijer is preparing to pepper the Midwest with downsized versions of its traditional stores — putting the focus mainly on groceries.

The Grand Rapids, Mich.-based discount grocery chain opened its first new-concept location in Niles, Ill., last month in a vacated Value City site. A second is planned for another former Value City in Orland Park, Ill.

Next in line: other Midwest cities like Indianapolis.

“We’re definitely looking at markets like Columbus, Detroit and Indianapolis. And down the road, if there is an opportunity, we could definitely go into Indianapolis,” said Frank Guglielmi, Meijer spokesman. “It lets us put stores where we never would have been able to put one before.”

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Photo courtesy of Indianapolis Star