JACKSON, Miss. — The Mississippi Gulf Seafood Trail hopes to hook diners on seafood.
The trail takes in 52 restaurants that dot the state along the Gulf Coast naturally but also swims upstream to include eateries in Jackson, Vicksburg, Southaven and more.
The Mississippi Gulf Seafood Trail was established with BP tourism grant money to promote Gulf Coast restaurants and the Gulf seafood they serve, said Mike Cashion, executive director of the Mississippi Hospitality & Restaurant Association.
Through the Gulfport ad agency, The Focus Group, a multiple award-winning media campaign (print, social media, some electronic) drove the message home to Gulf Coast customers and tourists coming in.
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