Raley's Inc. has launched a customer loyalty program that provides personalized offers based on customer preferences and past purchases.
The West Sacramento-based grocery chain spent more than three years developing the program that it created with strategic marketing partner, dunnhumbyUSA, which is a joint venture between grocery giant The Kroger Co. and London-based dunnhumby, according to a news release.
The “Something Extra” program, which is available in 120 stores, gives participants one point for every buck they spent on eligible products at Raley’s, Bel Air and Nob Hill Foods.
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