Safeway Inc. will combat an aggressive crop of rivals with an expansion that includes nine new stores in the West — of which six will be in the Bay Area, the Pleasanton-based retailer said Monday.
Pleasanton, Castro Valley, El Cerrito, Campbell, Los Gatos and Burlingame are the cities where Safeway plans to revamp or open stores this year, said Karl Schroeder, president of Safeway's Northern California Division.
"We are not just in a defensive stance," Schroeder said. "We also are going on offense in terms of building our business and building our market share."
In addition, the grocery giant is working to obtain city approvals for stores in Pleasant Hill, Emeryville and Berkeley. The company also is eyeing a new store in the Oakland hills on Redwood Road, and it remodeled a store in Oakland's Montclair district.
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