In tough economic times, grocery shoppers want value more than variety.
If the price is right, they don't mind having a limited selection.
That's what Save Mart Supermarkets is banking on.
It closed one of its west Modesto markets last week, but it will reopen the 415 Paradise Road store Wednesday with a new name, new staff and new concept.
Maxx Value Foods will be the first of its kind, a blended version of a traditional grocery store focused on bargain-priced products that cater to west Modesto's ethnically diverse, lower-income population.
It will offer about one-third as many products as traditional Save Mart stores. There will not be an employee-staffed delicatessen, bakery, meat or seafood counter. Only prepackaged foods will be sold in those departments.
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