A tag that says simply "Best" hangs next to a price tag for Dr. McDougall's oatmeal on a shelf at Giant Food. A tag below Diamond sliced almonds reads "Good," while another below a can of Amy's Organic Soups says "Great."
The designations are part of a ratings system the Landover-based grocer is testing in nine of its stores that measures the sustainability of food, both fresh and processed.
Giant's pilot program, developed by Brooklyn, N.Y.-based HowGood, comes as more and more consumers want to know how their food is grown and made, and retailers are looking for ways to give them information in a digestible way. One grocery analyst dubbed 2017 the year of sustainability for groceries as consumers begin to embrace the idea much as many started seeking organic products in recent years.
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