TAMPA – The grocery price war in the Tampa Bay area is about to turn a lot more fierce.
Sweetbay supermarkets this week will launch a new, store-wide brand of products called "My Essentials," with prices and nutrition levels directly targeted to beat comparable items at price-driven rivals like Walmart, Target and super-discounter Aldi.
For instance, if Walmart's "Great Value" sandwich bread is 88 cents a loaf, Sweetbay spokeswoman Nicole LeBeau said say they'll beat that price on Sweetbay's "My Essentials" bread. Same with yogurts, cheese, paper towels, eggs, trash bags, soda, canned beans, Ketchup, frozen pizza, bran flakes and more than 500 other items that will permeate the 105 Sweetbay stores across the region.
Sweetbay sister stores will also start launching the project, including Hannaford, Food Lion, Harvey's and Bloom – together making this a national project spanning thousands of stores across the eastern United States.
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