Joe Campbell is not one to give into temptation.
If he were, the chief operating officer of U.S. restaurant chain Chickie’s & Pete’s would have long ago given up on importing PEI mussels in favour of cheaper suppliers elsewhere.
“I have people banging my door down saying, ‘Come on, switch over, we can save you so much more money,’ ” Mr. Campbell says. “And they can save me a lot of money.”
Canadian Cove mussels, a product of Prince Edward Island-based Atlantic Aqua Farms, has supplied Chickie’s & Pete’s for more than a decade and Mr. Campbell acknowledges that over the years he has tried mussels from other suppliers who promise him tens of thousands of dollars in yearly savings. But for Mr. Campbell, quality wins over money every time.
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