McLEAN, Va. – Thanks to its wildly successful 2013 “Shrimp & Pasta Party!” promotion, which concluded Easter Sunday, the number of fans of The Shrimp Council’s Eat Shrimp page on Facebook has vaulted past 75,000, the Council reported.
“It’s been an exciting way to start the year, fueled by so many people across the country who’ve jumped at the chance to profess their love of shrimp and share their favorite ways to serve shrimp with pasta,” said Judy Dashiell, Senior Vice President at the National Fisheries Institute, which manages the Eat Shrimp site on Facebook. “In the past seven weeks alone, we’ve nearly doubled our total fans on Facebook, thanks primarily to the Shrimp & Pasta Party! It’s been great exposure for America’s No. 1 seafood.”
The second annual Shrimp & Pasta Party! program, conducted this year in partnership with OLD BAY® Seasoning, has accounted for more than 34,000 new “Likes” for Eat Shrimp since Feb. 13, the start of the promotion.
This year’s promotion featured an interactive recipe contest that encouraged fans to come up with creative pasta-and-shrimp meal options. Eat Shrimp and OLD BAY are awarding $100 grocery store gift cards and OLD BAY prize packs to the five lucky winners who were selected at the conclusion of the contest.
The Shrimp Council’s Eat Shrimp page on Facebook was launched in 2011.
For more information, visit www.facebook.com/EatShrimp.
About The Shrimp Council
The Shrimp Council’s mission is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.
Shrimp Council Members
CenSea Inc., Contessa Food Products Inc., Eastern Fish Co., Great American Seafood Import Co., H&N Foods International Inc., Harbor Seafood Products, High Liner Foods Inc., King & Prince® Seafood, Mazzetta Company LLC, Morey's Seafood International LLC, Rich Products Corporation, Sea Port Products Corp., Tampa Maid Foods Inc.
Associate Shrimp Council Members
Los Angeles Cold Storage Co., Preferred Freezer Services
About OLD BAY
For more than 70 years, this distinctive blend of 18 herbs and spices has been a time-honored taste. Just as the recipe hasn’t changed, neither has the iconic yellow and blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, OLD BAY® Seasoning has gained fans all across the country. Best known as THE seasoning for shrimp, salmon, crab and other seafood dishes, OLD BAY these days also is used to flavor hamburgers, chicken, pizza, pasta, vegetable dishes and more. OLD BAY Seasoning is also available with 30-percent less sodium and has been the inspiration for 14 additional OLD BAY products. For more information, recipes and the OLD BAY online store, visit www.oldbay.com and www.facebook.com/oldbay.
OLD BAY is one of the portfolio brands of McCormick & Company (NYSE: MKC). As the leading global supplier of innovative flavor solutions, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings Passion to Flavor™.
Source: The Shrimp Council