The Louisiana Seafood Board has spent nearly $7 million in BP funds so far on a multi-year marketing campaign to raise the profile of its commercial fishing community and promote its premium products.
Fiscal year 2012 spending launched supply-chain services for fishermen, expanded Louisiana seafood’s brand into new markets, and engaged hundreds of thousands of consumers in person, print and online.
Expenditures of $6.9 million represent a little less than half of $15 million that BP funded for the board’s marketing campaign. This campaign is intended to help seafood markets and supporting industries overcome the negative effects of the 2010 Deepwater Horizon oil spill.
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