NFI's 'Dish On Fish' Blog Named PR News' Platinum PR Award Winner

McLEAN, Va. – The National Fisheries Institute’s Dish on Fish seafood education initiative turned out to be one of the big fish at the recent PR News’ Platinum PR and Agency Elite Awards presentation ceremony in New York City.

Dish on Fish was pronounced the winner in the Blog category, which included entries from Microsoft, Cold Spring Harbor Laboratory, PureTemp LLC, the National Association of Manufacturers, and R&R Partners. The award recognizes an influential business-related blog written by a representative of the organization with the goal of championing the brand or a certain brand message in a manner that has “flair and personality.”

The awards presented Sept. 21 by PR News paid tribute to the most-outstanding communications campaigns of 2017 across numerous categories, including media relations, social media, and digital media. The PR News Group is a 70-year-old, go-to source serving the communications and PR community within corporations, agencies and nonprofits. It is dedicated to supporting the growth of communicators and marketers, while keeping them abreast of the latest news affecting their industries.

“We’re thrilled to be presented the Platinum PR Award as the winner in the Blog category,” said Judy Dashiell, senior vice president of NFI and the blog’s custodian since day one. “We are extremely proud of the Dish on Fish blog – now just over two years old. NFI members have made seafood education a priority and we congratulate them on receiving this distinction. It’s quite an honor to be recognized by the public relations industry.

“The award is further affirmation of the strategy behind Dish on Fish, which is to engage and inspire various audiences by showcasing seafood as a delicious and nutritious meal option at home and in restaurants,” Dashiell added. “This content-rich blog is resonating with consumers who want to make seafood part of a healthy diet.”

The centerpiece of an integrated digital campaign, the Dish on Fish blog was introduced by The NFI in summer 2016 to encourage consumers to enjoy seafood at least twice a week, as recommended by the U.S. Dietary Guidelines for Americans. Dish on Fish has been supported since its inception by Butin Integrated Communications, an agency based out of Saint Simons Island, Georgia.

The blog features fun, consumer-friendly content – including delicious seafood and meal planning recipes, health and nutrition facts, and seafood preparation and cooking tips – from spokesperson Rima Kleiner, a nationally recognized food and nutrition expert. The core content portal is designed to look, feel and engage like a traditional food blog. Guest commentary and advice about seafood from noted food bloggers, nutrition experts and chefs are included each month.

The blog has attracted visitors representing a variety of cooking skill levels, seafood preferences, ages and demographic backgrounds. In 2017 alone, the site averaged nearly 5,000 page views per month, while growing its audience membership and email subscriptions by more than 28 percent over the previous year. News media impressions for Dish on Fish last year were in excess of 300 million. In addition, specially produced, Tasty-style recipe videos from Dish on Fish were seen more than 165,000 times.

Dish on Fish content last year was amplified via the social media platforms Facebook, Pinterest and Twitter. In 2017, more than 4.1 million social media impressions were recorded, while engagements approached 210,000. last June was ranked No. 1 on content reader Feedspot’s list of the “Top 100 Seafood Blogs and Websites for Seafood Lovers in 2018.” The regularly updated Feedspot list indexes thousands of seafood blogs, websites and YouTube channels, featuring only the top 100 digital destinations following an evaluation of each site’s search and social metrics.

To learn more about Dish on Fish, visit or head to its FacebookPinterestTwitterand Instagram pages.


About The National Fisheries Institute

The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition.  From seagoing vessels to favorite seafood restaurants, The NFI’s diverse member companies bring delicious fish and shellfish to American families.  The NFI promotes the federal government’s Dietary Guidelines, which suggest Americans include fish and shellfish in their diets at least twice per week, for longer, healthier lives.

The NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s embrace of the United Nations’ Principles for Responsible Fisheries.  The NFI believes the investment it makes in the world's oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and other seafood tomorrow.

From responsible aquaculture and a marketplace supporting free trade to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, The NFI and its members support and promote sound public policy based on ground-truth science.

Source: The National Fisheries Institute