ST. SIMONS ISLAND, Ga. – With the peak season for seafood consumption appearing on the horizon, SeaPak again is taking the opportunity to show consumers how easy it is to make everyday life a little more coastal. This year, it all centers on a savory new shrimp product and an interactive online campaign to help busy moms.
Timed with the rapidly approaching season of Lent, which this year is observed from March 5 through April 20, SeaPak – the No. 1 shrimp brand in frozen specialty seafood – has nationally rolled out a new Parmesan Encrusted Butterfly Shrimp, a comfort-food twist on the brand’s award-winning, tail-on Butterfly Shrimp product.
SeaPak Parmesan Encrusted Butterfly Shrimp Goes National
With so many Americans, especially busy families with growing children, searching during Lent for meatless options that are hearty, wholesome and a good value for the money, SeaPak’s tasty Parmesan Encrusted Butterfly Shrimp arrived on retail shelves at just the right time.
The new Parmesan Encrusted Butterfly Shrimp delivers a truly unique taste of the coast. Each shrimp has been coated with SeaPak’s signature breadcrumbs and tossed with zesty Parmesan cheese and Italian herbs. A flavorful tomato Romano sauce – perfect for dipping – also is included in each box. “When you combine this new Parmesan shrimp with, say, an easy salad and crispy French bread, a delicious, well-rounded, meatless dinner can be on the table in 15 minutes,” said Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co. “Adding shrimp is always a simple and easy way to serve delicious meals that are big on taste. It’s ideal for busy nights.”
SeaPak Parmesan Encrusted Butterfly Shrimp is now available at select retail outlets nationwide for a suggested retail price of $9.99 for an 18-ounce, family-size package.
Appetizing shrimp recipes and a product locator can be found on the SeaPak website.
Lent Campaign
Timed to Lent, SeaPak’s Facebook-driven promotion, “Win on Wednesday,” is designed to help moms everywhere make their toughest meal-planning day of the week easier and a little more coastal. It features a weekly “Spin and Win” game offering chances to win essentials reflecting the theme, “helping mom win in the kitchen.”
Also, a designated page on SeaPak.com shares easy meal suggestions, coupons, recipe how-to videos, and other opportunities to further engage with the brand.
“With people far and wide turning to seafood during this special time of year, we’re making life more coastal with a delicious new shrimp product and some seafood-themed fun,” said Miller.
“The idea is to illustrate how SeaPak’s authentic seafood taste figuratively transports you to the coast and to underscore how shrimp easily makes any meal – even a hectic, midweek family dinner – more special and enjoyable, and certainly more coastal. It’s part of our commitment to sharing the best tastes and experiences of coastal living.”
Coupons will be available online and through a national FSI, and SeaPak has offered retailers coastal-inspired point-of-sale materials for in-store displays. Balloons, recipe cards and freezer door clings are just a few of the branded items that will direct attention to the frozen seafood section of the store.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 60 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings “the Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.
For more information about SeaPak, visit SeaPak.com.
Source: SeaPak