Trident Seafoods Casts Consumer Net

With more than $1 billion in annual sales, Seattle-based Trident Seafoods Corp. bills itself as North America’s largest seafood company.

The privately-held, American-owned harvesting, processing and marketing company is a major supplier to the restaurant/foodservice industry and grocery and club-store retailers.

While Trident isn’t big on revealing its stats, prepared seafoods accounted for 40% of its revenue — with sales growing at double-digit percentages — as of 2009, according to Puget Sound Business Journal. Trident Seafoods brands like Louis Kemp, acquired in 2006, Sea Alaska, SeaLegs and Rubenstein’s are retail staples — and Trident Salmon Burgers are the #1-selling brand in their category.

Still, when it comes to consumer awareness, the Trident Seafoods brand itself has had a relatively low profile.

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