New Activia+ Multi-Benefit Drinkable Yogurt with Added Nutrients Helps Support Your Immune System

March 10, 2022 Danone North America

There has been an increasing focus on the importance of supporting the immune system, particularly due to its relationship with overall wellbeing. Younger generations, like Millennials, are looking for functional benefits in their foods. With 70%1 of your immune system living in your gut, it’s no surprise that 77%2 of adults are looking to particular foods and products to help support their immune system, while 44%3 look to yogurt in particular.