New Houseplant Consumer Research Results

December 22, 2021 Floral Marketing Fund

The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The results address trends in houseplant purchasing, which has seen growth throughout the pandemic, exploring underlying motivations, documenting emerging trends, and allowing the industry to fully capture the opportunity that this increased interest affords.

Altman Plants Announces True Bloom Roses Garden Trials Results

November 12, 2021 Altman Plants

Altman Plants, one of the nation’s largest breeders and growers of garden roses, today reported garden trials results for the True Bloom™ Roses collection, including positive garden-worthy findings for five significant hybrid rose varieties. The evaluation involved extensive internal plant trials followed by numerous external plant performance trial sites.

Altman Plants Announces National Retail Availability of Its True Bloom Roses Collection

September 20, 2021 Altman Plants

Altman Plants, one of the world’s largest breeders and growers of garden roses, announced the robust and nationwide availability of its popular, retail-ready True Bloom™ Roses collection, featuring five rose varieties.