Avocado Study Reveals New Shopper Segment Driving Bagged Avocado Sales

August 26, 2021 Hass Avocado Board

Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make up more than a quarter of all avocado purchases. A recent study by the Hass Avocado Board (HAB), available for free download on hassavocadoboard.com/business-support-tools, revealed that purchases of bagged avocados have increased at three times the rate of bulk over a four-year period (2016-2019) as shoppers continued to add bags to their grocery basket.