Beef + Lamb New Zealand and Silver Fern Farms Collaboration Increases Sales in U.S. Market

December 7, 2021 Beef + Lamb New Zealand

Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness.

Beef + Lamb New Zealand Sees Growing U.S. Appetite for Grass-fed and Sustainably Raised Meat

Despite significant export and supply chain disruptions, New Zealand’s red meat exports reached a record high of $9.2 billion last year, with the U.S. leading beef export volume growth across all key global markets.

Beef + Lamb New Zealand Launches Multi-Million Dollar U.S. Branding Campaign

March 20, 2019 Beef + Lamb New Zealand

New Zealand grass-fed, pasture-raised beef and lamb is praised by chefs, retailers and consumers all over the world. Thanks to growing U.S. market demand, Beef + Lamb New Zealand, which represents New Zealand’s beef and sheep farmers, is launching an integrated marketing campaign in partnership with leading retail brands to educate consumers on the benefits of grass-fed meat from New Zealand, under the Taste Pure Nature origin brand.