Huzzah! Thomas’ Introduces Thom, First Character in Brand’s 144-Year History

May 21, 2024 Bimbo Bakeries USA 

Breakfast’s best-kept secret is about to be revealed: world, meet Thom. Thomas’® Breads, the top seller of grocery store English Muffins and bagels in the U.S., today launched Huzzah! A Toast to Breakfast – a fully integrated campaign aiming to make mornings more mindful, one breakfast at a time, courtesy of the brand’s first-ever character in their 144-year history: Thom.

Freihofer’s Bakery Outlets Close in Albany and Across New York

A longtime landmark for bargain hunters, the Freihofer’s Bakery Outlet on Fuller Road has been closed along with other outlets in Schenectady, Queensbury, and Nelliston, Montgomery County.

Bimbo Bakeries USA Commences Multi-Site Microgrid Energy System at Six California Bakeries

March 18, 2024 Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. announced the launch of its on-site microgrid system at six California bakeries. The system was developed as part of an Energy Services Agreement with GreenStruxure, who designed and built the microgrids which are comprised of solar arrays coupled with battery storage.

Grupo Bimbo Signs Aitana Bonmatí, the World’s Best Soccer Player, to Boost Female Talent

December 12, 2023 Grupo Bimbo

Grupo Bimbo, the leading global bakery and current Global Partner of FC Barcelona and Main Partner of Female FC Barcelona, announced the addition of Spanish soccer player Aitana Bonmatí as a brand ambassador. Bonmatí, a midfielder for FC Barcelona and the Spanish National Soccer Team, has been named the UEFA Women’s Player of the Year and Player of the Season for the 2022-2023 Champions League.

Little Bites Snacks Debuts Irresistible Limited-Edition Cinnamon Buns Muffins

November 16, 2023 Bimbo Bakeries USA

Looking to enjoy the delicious taste of cinnamon buns without the baking hassle? Luckily, you now can thanks to the new limited edition Little Bites® Cinnamon Buns Muffins from Little Bites® Snacks! On shelves now through March, these muffins are baked moist and soft with the cozy flavor of ooey-gooey cinnamon buns, providing the perfect bite-sized snack option for families this season.