To Honor the Shared History with Chinese Partners, Copefrut Adopts BoBan Brand Identity in China
Copefrut, a leading Chilean fruit exporter with over 50 years of global experience, announced today it is formally adopting the brand name BoBan (波板) for the Chinese market. The moniker BoBan originated organically from local trade partners due to Copefrut’s previous logo resembling a ping pong paddle. …