U.S. Premium Beef Named CAB Progressive Partner

October 8, 2021 Certified Angus Beef Brand

In the mid-1990s, beef demand was tanking and that scared the whole industry. Cattle feeders couldn’t get cattle sold. Each Monday they hoped the show list had enough “fancy” cattle to use as a bargaining tool to sell the remaining finished animals on inventory. Commercial producers who invested in good bulls and vaccinations found their cattle selling for the same price as those from ranchers who didn’t. That fear brought individual farmers, ranchers and cattle feeders together with a collection of ideas and U.S. Premium Beef (USPB) was born.

Is Rising Tide of Prime Beef Good News or Too Much of a Good Thing?

While Choice numbers rose steadily since 2007, it wasn’t until 2015 that Prime carcasses in the mix really began to make an impact. Since then? They’ve continued to increase dramatically, frequently setting records.