Beef Promotion Operating Committee Approves Fiscal Year 2021 Checkoff Plan Of Work

September 15, 2020 Beef Checkoff

The Cattlemen’s Beef Board (CBB) will invest approximately $ 39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA approval.

Cattlemen’s Beef Promotion & Research Board Announces New Officers

February 7, 2020 The Beef Checkoff Program

Cattle producers Jared Brackett, Hugh Sanburg and Norman Voyles, Jr. are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2020.