FreshDirect and ciValue Reimagine Retail Data to Strengthen Collaboration with Brand Partners
FreshDirect, the Northeast’s leading pure play online fresh food grocer and E-commerce brand, announced today it has selected ciValue, the market leading brand collaboration platform, to develop its insight sharing program. With a unique solution to enable partners to gain insights at their fingertips into the preferences of their customers, the pioneering, digitally-native grocer is further sharpening its innovative edge and ability to better serve its evolving customer needs through customer-centric merchandising and marketing, and to achieve growth through insightful collaboration with the brands. …
