Is Your Meat Case Stocked With Claims Your Customers Are Looking For?

The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and the health and well-being of others was repeatedly a concern of consumers.1 When it comes to the meat case, consumers often equate “health” to natural, organic, antibiotic free and a slew of other claims-based meat products.