The Company Behind Mirabel Lettuce and VÔG Organic Vegetables Launches Gen V Ushering in a New Vision of Agriculture

March 3, 2023 Cultures Gen V Inc.

The multigenerational family business, a leader in greenhouse production in Quebec, introduces today a new direction as Cultures Gen V Inc., unifying all its brands under the new Gen V banner. With this name change and a new visual identity, the company, which operates four greenhouse complexes in Quebec, across 30 hectares, is joining forces with the next generation to breathe new life into the business, and to embrace the values of tomorrow’s society.