Flavor of Sunshine Campaign Grows Social Media Momentum for Eastern Cantaloupes

While genetically similar, there is a big difference between the sweet, juicy cantaloupes grown during the balmy summers in the South and Midwest, compared to cantaloupes grown in the hot, arid West. The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers, has teamed up with key food influencers to bring this message to social media throughout the 2021 peak season.

Eastern Cantaloupe Growers Association Launches Flavor of Sunshine Campaign for 2021

The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season.