Florida Strawberry Industry Set to Flourish With New Tech-Driven Marketing For 2023-24 Season

The Florida Strawberry Growers Association (FSGA) is thrilled to unveil its dynamic marketing initiatives for the 2023-24 winter strawberry season. From November through March, the campaign, created in collaboration with Blackmon Media Group, aims to entice consumers with the rallying cry: “Love Florida Strawberries!” Customers are encouraged to seek out the delectable “Fresh from Florida” strawberry varieties.

Florida Strawberry Growers Association Statement on USTR’s Intent to Pursue Avenues to Assist the Seasonal Produce Industry

The Office of the United States Trade Representative (USTR) sent out a promising press release
in response to the bipartisan effort led by Sen. Marco Rubio requesting for a formal
Section 301 investigation on September 8, 2022.

Ag Secretary Sonny Purdue Makes a Visit to Strawberry Country in Florida

Local Florida strawberry growers joined leaders of the community and the Florida Strawberry Festival in welcoming the United States Secretary of Agriculture to Plant City, Florida on March 6 at the Florida Strawberry Festival grounds.

Florida Strawberries Support the Latest University of Florida Studies on USMCA

The significance of the latest studies from the University of Florida/IFAS cannot be understated as they confirm what Florida growers have been saying for years about the negative impacts of subsidized fruit and vegetable imports from Mexico during our winter production window.