Frieda’s Branded Produce Showcases Blockbuster Products at SEPC

Frieda’s Branded Produce is returning once again to Southeast Produce Council’s Southern Exposure conference and trade show this March 7-9th to celebrate the growing consumer affinity for their blockbuster produce items, including their Stokes Purple® sweet potato, as featured on the Netflix series, “Live to 100- Secrets of the Blue Zones”, and their Year of the Dragon successful Lunar New Year campaign featuring their collection of dragon fruit varieties, a flavor that continues to trend around the globe.

A Message from Frieda’s Branded Produce CEO Karen Caplan

January 20, 2023 Frieda’s Branded Produce

After more than a year of discussions, Legacy Farms LLC, based in Anaheim, California has acquired the assets of Frieda’s, Inc.  We will now be known as Frieda’s LLC and our new CEO is Dan Madsen.  Dan has been a friend for many years and has been leading Legacy Farms since 2019.