Millennials Aren’t Buying Groceries Online — Yet. Retailers Should Get Ready.

February 6, 2019 Teresa Rivas, Barron's

Online grocery sales are going to be the future of the supermarket, but even among tech-savvy millennials, not many consumers are choosing to shop this way—yet.

Why People Still Don’t Buy Groceries Online

February 6, 2019 Alana Semuels, The Atlantic

It will always be cheaper for grocery stores to have customers come to them, and do all the work of shopping themselves, than it will be for the stores to bring the groceries to the customers, said Sucharita Kodali, a Forrester analyst.