Barça and Grupo Bimbo Join Forces in a Global Agreement to Promote Women’s Sports and Talent
Grupo Bimbo, the world’s largest baking company, and FC Barcelona have signed an agreement that makes the global brand BIMBO®️ the Club’s Global Partner and the Main Partner of the women’s first team. The strategic pillars of this alliance are a commitment to female talent and equality, the promotion of nutrition and healthy lifestyles, and the development of young talent. This is the first time the Mexican company has sponsored a women’s football team. …