Idaho Potato Lovers Display Contest

With a 20 percent jump in entries received for this year’s Idaho® Potato Lovers Display Contest, more retailers than ever lifted up spud sales as they competed for $150,000-plus in cash and prizes. …

Retailers across the country took home more than $150,000 in cash and prizes for their winning entries in this year’s Idaho® Potato Lovers Display Contest. And IPC reports that test stores with secondary displays of Idaho russets deliver a nearly 10 times growth advantage, while comparison stores with no secondary display achieve an average category growth of only 2.5 percent.
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