Impossible Foods Accelerates Switch to Impossible Burger 2.0 as Demand Surges Across America

February 8, 2019 Impossible Foods

In response to overwhelming demand from restaurateurs and their customers nationwide, Impossible Foods announced today that the award-winning Impossible Burger 2.0 is now available to all restaurants in the United States.

Impossible Foods Accelerates Launch of Impossible Burger 2.0 Due to Unprecedented Demand

January 16, 2019 Impossible Foods

In response to overwhelming demand from critics and restaurateurs, Impossible Foods is accelerating the rollout of Impossible Burger 2.0 to about 200 restaurants nationwide this week and to thousands more over the upcoming weeks.

Impossible Burger 2.0 Tastes like Beef. Really

January 8, 2019 Dara Kerr, CNET

Impossible Burger 2.0 is a tinkering of and improvement on the first version. If the current burger tastes like an OK Sizzler steak, then this new version is a well-massaged Kobe ribeye.