Impossible Foods Unveils Impossible Ranch, Transitions Traditional Cattle Ranch to ‘Make Meat the New Way’ – From Plants
Over the duration of the project, Impossible will invest in growing and harvesting crops such as soybeans, sunflowers and coconut trees, all of which represent key ingredients in Impossible’s beef, chicken and pork products. Impossible will share the daily goings-on of Impossible Ranch with the brand’s social media community, offering a visual and wholesome connection between the simplicity of these ingredients and the farm-based roots of making Impossible meat from plants. …