Instacart Launches Instacart+, a New and Improved Subscription Service

June 16, 2022 Instacart

Instacart, the leading grocery technology company in North America, today announced the debut of Instacart+, a refreshed take on its value-driven subscription service, previously called Instacart Express. In addition to a suite of brand new family shopping features, the launch of Instacart+ gives households free delivery on orders over $35, 5% credit back on all eligible Pickup orders, reduced service fees, and even the ability to share their subscription, making it the most cost-effective way for households to buy food and everyday essentials with Inst