UP, UP AND AWAY! The Jacob Javits Center’s Rooftop Farm Movie Highlights

Jim Prevor’s Perishable Pundit ran a piece titled, Up On The Roof: An Urban Farm Right Above The New York Produce Show And Conference, which highlighted the fact that The New York Produce Show and Conference, though in the middle of New York City, was now actually taking place right under a farm! We made a little video to show case what was going on “Up on the Roof”

Up On The Roof: An Urban Farm Right Above The New York Produce Show And Conference

The world is a funny place. Who would have thought that in doing a trade show and conference in Manhattan, probably the most urbanized place in America, that we would be closer to  pear trees and carrots growing than any produce event in the United States, maybe the world! How did this come about? Well because the Javits Center, where we hold the New York Produce Show and Conference just did an expansion and included a rooftop farm, greenhouse and orchard!

In-Person Fancy Food Show 2021 Canceled, Digital Fancy Food 24/7 to Continue

August 11, 2021 Specialty Food Association

– The Specialty Food Association’s (SFA) Fancy Food Show 2021, the in-person component of the planned dual Fancy Food Show 2021 + Fancy Food 24/7, has been canceled. The sole in-person trade show scheduled by the SFA for this year was to take place September 27-29 at the Jacob Javits Convention Center in New York City. Fancy Food 24/7, the digital component of the show, will run as planned from September 27 through October 8.