Lactalis Brand Pronativ Joins Industrywide Communication Initiative to Educate Consumers on Protein Ingredients
The Strong Inside message is the foundation of the Dairy Protein Messaging Initiative. Backed by science, but designed to appeal to consumers’ emotions, it emphasizes the unique value of proteins from milk in an engaging and positive way. According to the International Food Information Council, 68% of American consumers want to eat more proteins, but many are turning to alternatives. …