Lloyd Traven to Speak on the Keys to Successful Plant Introductions at 2019 Farwest Show

Traven’s session will highlight the essential components of plant introductions, giving breeders, growers, and retailers valuable insight that can make the difference between success and failure.

Lloyd Traven to Speak on the Keys to Successful Plant Introductions at 2019 Farwest Show

He’ll look at the many facets of plant introduction including trialing, propagation, protocols, supply chain, protection, and marketing. Getting started on the right foot is critical. Traven will also share notable examples of success and failure in plant introductions.