Market Basket Bests Aldi as Top Grocery Retailer for Inflationary Times, dunnhumby Retailer Preference Index Finds

September 21, 2022 dunnhumby

dunnhumby, the global leader in customer data science, today released a special edition of its Retailer Preference Index (RPI), a comprehensive nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers as the economy falters. Market Basket bested Aldi and third-placed Winco as the top-ranked grocer during inflationary times. Grocery Outlet and Save A Lot rounded out the top five due to their superior ability to save customers money at a time when this matters more than ever.