IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

March 14, 2023 Circana

Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana.

Consumers Eat More Meals at Home, Bargain Grocery Shop, Use Restaurants Less to Offset Rising Costs, Reports IRI and NPD

August 25, 2022 IRI and NPD

While inflation is more moderate for food away-from-home (7.6% versus a year ago*) compared to food-at-home (13.1% versus a year ago*), the typical away-from-home eating occasion still costs 3.4 times more than in-home food sourced from retail. To offset rising food costs, consumers are bargain hunting when grocery shopping, eating more meals at home and cutting back on restaurant visits, reports Information Resources, Inc. (IRI®) and The NPD Group (NPD),

Quick Service Burger Buyers Mix It Up Between Plant-Based and Beef

July 19, 2019 NPD

With all of the buzz surrounding the popularity of plant-based burgers some are wondering if veggie burgers are closing in on beef burgers or if the growth of plant-based burgers corresponds to an increase in vegetarianism or veganism. Here are some answers.

Which Rules The Roost When It Comes to Restaurant Orders: Burgers or Chicken Sandwiches?

May 15, 2019 NPD

Burgers have been a top item ordered at U.S. restaurants for decades but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So have burgers been knocked off their perch by chicken sandwiches? “No,” says The NPD Group.

Mobile Apps Now Represent the Bulk of Restaurant Digital Orders and Restaurant Branded Apps Dominate

February 5, 2019 NPD

Restaurant digital orders have grown at an average annual rate of 23 percent since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70 percent of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report.