Thx! and Pedregal Deliver Unprecedented Consumer Engagement at Sam’s Club
From November 2023 through February 2024, Thx! featured farmworker stories on every package of Pedregal Red Dragon® grapes sold nationwide at Sam’s Club stores and online. Since the launch in October, more than 40,000 shoppers scanned the QR code on the co-branded label to watch the heartfelt videos of each farmworker sharing aspects of their life and a specific dream, which will be fulfilled via the Thx! partnership program with Pedregal. …