PBH Reaches Millions of Consumers Whilst Rallying Industry Marketers at the Annual Consumer Connection Conference
Produce for Better Health (PBH) wrapped its annual Consumer Connection Conference last month in Scottsdale, AZ where collaboration was the central message for improving fruit and vegetable consumption, in addition to improving access and driving appeal. This event marked the first of its kind within the organization’s new positioning under the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce (FFP), demonstrating true collaboration in and of itself. …