Gonnella’s New Signature Look Resonates with Shoppers & Brand Legacy
Ready to make a bold change, Gonnella increased appetite appeal with fresh, new photography to inspire culinary creations, while reminding customers of Gonnella’s trusted brand quality and heritage. A total of 4 new designs were tested against existing packaging with feedback from over 1,100 shoppers in a recent Nielsen Bases Study, revealing what consumers value most about the Gonnella brand and a clear preference for the new look. …